To become the professional and credible public relations machinery of the ministry.
To maintain and strengthen the corporate image of the ministry at the highest level through strategic and professional public communications and relations approach.
- To disseminate information about programmes/activities of the ministry
- To manage a professional and reliable public relations service
- To ensure that feedback/complaints regarding issues involving the ministry and its department/agencies are handled in an effective manner
- To manage and implement the promotion and publicity programmes of the ministry
- To ensure that the corporate image of the ministry is maintained